Crisis PR
“Crisis is a productive state. You just have to take away the taste of disaster.”
Max Frisch
Crises often appear unexpectedly for those affected after a prolonged period of deceptive calm. Our team of journalists, engineers, lawyers, scientists and economists analyzes critical events from companies, industries and countries on a daily basis. The aim of our tailor-made crisis management concepts is to identify the interaction of the various internal and external fire accelerators at an early stage and to initiate countermeasures. This reduces the risks of wrong decisions and miscommunications, which otherwise occur regularly under time pressure.
To this end, we support you with our risk potential, scenario and impact analyses; We develop concrete recommendations for action, design and audit crisis management systems and conduct emergency exercises together with you. In the event of an acute crisis, our First-Aid package will help you stay speakable. Checklists, core messages, FAQ lists, press releases and press distributors as well as media and camera training round off our portfolio. If necessary, we will take over operational tasks for you in your crisis unit, e..B. as a task force press office.
Furthermore, we can offer our clients a wide range of other tools such as the development of emergency apps and early warning systems as a management cockpit.
If your company has feared a lasting damage to its image as a result of a crisis, we are happy to advise you in the planning and implementation of a concept for credible reputation management.
Above all, our clients can rely on our absolute discretion.
Special crisis communication during restructuring and transformation
In difficult economic times, more and more companies are finding themselves forced to make tough redundancies and close sites. Crisis communication plays a key role in preventing an already emotionally charged situation from escalating further, thereby ensuring that the opportunity for a fresh start is not lost.
We support management, HR managers and all stakeholders involved in such difficult processes through a range of measures that are not usually covered by previous ‘fair-weather’ marketing:
- Communication plan including strategy, communication mix, FAQs, key messages, statements and visualisations for acute and anticipated crises
Future workshop as an alternative to outright site closures (search for innovative business models even with limited resources) - Scenario and stakeholder analyses from the perspective of negotiation psychology
- Crisis communication training with camera (simulation of critical discussions and negotiations)
- Assumption of communication tasks within the task force or as an external press office, e.g. for a project or a site
- Media monitoring including fact-checking
- Organisation and facilitation of stakeholder events
- Conflict resolution and negotiation psychology for crisis situations
- Stress management to support those directly affected
In 2025, MEMOCINE was awarded the German PR Prize for Crisis Communication and Public Affairs. This serves as an incentive for us to familiarise ourselves with ever-changing and complex issues and to help bring a sense of objectivity to emotional debates in our society.
Are you facing difficult decisions and want to make your crisis communications storm-proof? We would be happy to explain our approach or provide direct support to your team, even in acute situations.