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Thinking out of the Box!

Welcome to our MEMOCINE Blog. Here we show you the trend topics we are currently working on. Perhaps you will discover ideas for your own projects while reading. For further details please contact us directly. Many thanks!

"The worse the situation in which we prove our hope, the deeper that hope is. Hope is not optimism. It is not the conviction that something is going well. But hope is the certainty that something makes sense, regardless of how it goes."

Véclav Havel

The Privacy Shield – Protective Shield instead of Safe Port

After the ECJ overturned “Safe-Harbor”, the EU-US Privacy Shield, which […]

1×1 of Antitrust – Part 2: Market Power

In free and fair competition, companies compete to win a […]

1×1 of Antitrust – Part 1: The Prohibition of Cartels

Antitrust law, which is used to protect competition, is becoming […]

Automotive 4.0 or the future of mobility

Digitisation, new technologies such as e-mobility, autonomous and connected vehicles, […]

Data protection risks in the cloud

International cloud services in particular have plenty of legal ignition. […]

Truck cartel as a PR challenge

Image problems with antitrust violations are regularly underestimated...

10 Deadly Sins of Crisis and Event Communication

Crisis and event communication follows its own rules and always require a case-by-case analysis. Nuances of the choice of words can already decide the outcome of the crisis...

Brand communication in crisis

Crises are, by their very nature, associated with unpopular measures. What can be done before a brand has to be withdrawn from the market for good?

Russian Gambit – Dangers of a Global Trade War

Why Putin could end up as the winner of an escalating trade war...

Litigation PR – On behalf of the media

The presumption of innocence of a defendant is one of the fundamental principles of criminal proceedings under the rule of law. With reference to the fundamental right of freedom of the press, we experience daily public prejudgments in the context of court reports. What is the reason for this?

Success factors in high-tech PR

Nanotech. Life Sciences, ITK... The flood of press releases floods the editorial offices every day. Time to take stock.

Crisis communication in science

Risks are the constant companions of research projects. Still, most scientists are sparsely prepared for the worst case.

Business Knigge Russia

The Ukraine crisis shows how little political and economic decision-makers know about Russia. Intercultural wrong decisions are then hardly avoidable.

Brand strategy for B2B specialists

Brand management is becoming increasingly important for B2B products. MEMOCINE shows concrete solutions for this...

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