“A machine can do the work of fifty ordinary people, but it cannot replace a single extraordinary one.”
Mechanical engineering is more exposed to global competition than almost any other industry. The argument of an innovation advantage for capital goods “Made in Germany” is no longer sufficient to obtain an order. Choosing a customer-specific marketing and sales strategy – especially key account management, field service, OEMs and retailers – becomes the key to success.
MEMOCINE therefore supports mechanical engineering producers in all customer-oriented questions with tailor-made management solutions
| Marketing and sales strategy mechanical engineering
| Service strategy of machine builders as a competitive tool
| Brand management and imitation protection for capital goods
| R&D outsourcing for machine builders