“The power of a brand is essentially measured in the tracks that
which it has left in the consciousness of the audience.”
Of course, you can also become the world market leader of a niche as a Hidden Champion. Successes, however, eventually attract copycats who can unexpectedly gain market share with aggressive advertising. At the latest, it will become apparent that a product that no one knows has a market value of zero.
MEMOCINE develops a holistic brand concept for its clients – based on the latest knowledge of brand psychology and the specifics of an industry as well as the respective company history, with which the company can noticeably differentiate itself from its competition. Our consulting and design services include: Brand core analysis and Emotionalization of a brand, Brand design, Brand positioning, Brand communication, Brand relaunch, Brand Reputation and Crisis communication of brands, Internationalization strategies for brands, Brand merger and Brand sale, Brand elongation and Measures against brand erosion, Co-branding, E-branding, Personality brands and Influencer Marketing, Trademark law and Brand value models.